Data Orchestration & Sync
Unified Data Pipelines that sync information in real-time between CRMs, ERPs, and Marketing tools for SMEs.
The Problem
SMEs often operate with disconnected tools (CRM, ERP, marketing automation), leading to data silos. This makes it impossible to get a unified view of the business, resulting in inefficient operations and poor strategic decisions.
The Solution
We designed and implemented a central data orchestration platform using Apache Airflow. This system extracts data from various sources in real-time, transforms it into a unified format, and loads it into a central data warehouse. A real-time dashboard then visualizes this unified data, providing a single source of truth for the entire business.
Key Decisions & Architecture
This section highlights the critical engineering and design choices that shaped the final product.
Scalable ETL with Airflow
Chose Airflow for its robustness and scalability in managing complex data workflows, ensuring the system could handle increasing data volumes as the business grew.
BigQuery for Data Warehousing
Utilized Google BigQuery for its cost-effectiveness and powerful analytical capabilities, providing a solid foundation for real-time data analysis and reporting.
Interactive Dashboards with Metabase
Built intuitive, interactive dashboards using Metabase, empowering non-technical stakeholders to explore data and derive insights without needing a data analyst.
Tech Stack
Project Timeline
Outcome & Impact
“We finally have a single, reliable view of our entire business. It's been a total game-changer for our operations and strategy.”
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