Conversion-Centric Web Infrastructure
High-velocity digital assets engineered for Conversion Rate Optimization (CRO).
The Problem
The Indian hospitality market is fiercely competitive. Our client's web assets were underperforming, failing to convert lookers into bookers. They needed a technical infrastructure that was not just fast, but intelligent enough to adapt to user behavior and drive conversions.
The Solution
We engineered a new web infrastructure from the ground up, focused on high-velocity performance and personalization. By integrating a dynamic personalization engine with A/B testing frameworks, we created a system that tailors content and offers in real-time based on user interaction, significantly boosting conversion rates.
Key Decisions & Architecture
This section highlights the critical engineering and design choices that shaped the final product.
Edge Personalization
By using Vercel's Edge Middleware, we could serve personalized content with near-zero latency, a critical factor for keeping potential customers engaged.
Headless CMS for Velocity
We decoupled the front-end from a headless CMS, allowing for rapid content deployment and experimentation without full redeploys.
Data-Driven CRO
Integrated Segment and Google Optimize to create a tight feedback loop, enabling continuous, data-informed improvements to the user journey and conversion funnels.
Tech Stack
Project Timeline
Outcome & Impact
“They didn't just build a website; they built a conversion machine. The impact on our bottom line was immediate and substantial.”
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